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DeLonghi

 

DeLonghi is a global leader in high-end home appliances, known for its innovative, stylish, and high-performance products. With a strong focus on design, functionality, and reliability, DeLonghi offers a wide range of appliances, including coffee machines, kitchen equipment, air conditioners, and heaters. The brand is celebrated for delivering premium solutions that enhance everyday living, combining modern aesthetics with cutting-edge technology to meet the needs of consumers worldwide.

 

At DeLonghi, I spearheaded initiatives that brought eCommerce operations, fulfillment, and logistics in-house, revolutionizing the company’s North American digital presence. Through strategic innovation and cross-functional collaboration, I achieved remarkable growth while ensuring brand integrity across platforms.

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Key Highlights of Impact

  • eCommerce Launch and Expansion: Successfully launched and managed eCommerce operations for BraunHousehold.com, KenwoodWorld.com, andDeLonghi.com across North America. These efforts led to an impressive 73% eCommerce sales growth from 2015 to 2016, coupled with an 86% growth in contribution margin dollars.

  • Strategic Business Planning: Developed and implemented 3-Year Business Plans based on comprehensive market analyses, defining delivery milestones, tracking progress, and maintaining clear communication with leadership stakeholders.

  • Operational Transformation: Transitioned fulfillment and operations from third-party management to in-house control, enhancing efficiency and oversight.

Driving Consumer Engagement and Revenue

  • Digital Program Development: Collaborated with global trade marketing and digital teams to design localized online programs that increased engagement, traffic, conversion, and revenue.

    • CRM: Led initiatives such as loyalty programs, promotions, automated marketing efforts, and segmentation/retargeting strategies.

    • SEM & Affiliate Marketing: Directed campaigns including Paid Search, Product Listing Ads, Remarketing, and affiliate partnerships for maximum impact.

  • Enhanced Brand Consistency: Ensured seamless delivery of the DeLonghi Group’s brand image across internal and retailer websites, adhering to strategic processes and guidelines.

Financial Leadership and Analytics

  • P&L Ownership: Managed budgets and expenses for each website and market, delivering accurate forecasts and achieving strong financial results.

  • Performance Optimization: Utilized Google Analytics and media agency collaboration to evaluate site statistics and advertising performance, consistently meeting and exceeding KPIs.

Collaborative Leadership and Stakeholder Engagement

  • Partnered with external vendors, such as 3PL providers, technical agencies, and payment processors, alongside internal departments (Legal, Logistics, Finance, IT, Marketing, and Customer Service) to execute projects that drove operational excellence.

  • Delivered clear and actionable insights to leadership, ensuring alignment and progress toward strategic goals.

Results in Numbers

  • +73% eCommerce Sales Growth (2016 vs. 2015)

  • +86% Contribution Margin Growth

  • Improved Engagement and Conversion Rates Across Channels

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