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Pokemon & Toys"R"Us.com

 

At The Pokémon Company and Toys"R"Us.com, I played a pivotal role in driving growth and efficiency across digital and operational channels. Through a combination of strategic vision, financial leadership, and cross-functional collaboration, I delivered impactful results that shaped the trajectory of both organizations.

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Key Highlights of Impact

  • Revenue Growth and Profitability:

    • At Pokémon, achieved 31% YOY sales growth in 2007 over 2006, driving the first-year profit forPokemoncenter.com..

    • At Toys"R"Us, led the Merchandise Transformation Sales & Inventory project, aligning inventory systems with business objectives to optimize sales and operations.

  • Strategic Financial Leadership:

    • Managed monthly sales budgets and P&L statements, ensuring profitability and delivering precise financial forecasts.

    • Partnered with finance teams to develop operational project P&Ls that drove decision-making and profitability.

Digital Transformation and Consumer Engagement

  • eCommerce Leadership:

    • Directed initiatives to enhancePokemoncenter.com through SEO best practices and targeted SEM programs, driving organic traffic and engaging consumers in key markets.

    • Partnered with Venda to enhance web functionality and performance, creating a more dynamic and user-friendly shopping experience.

  • Customer-Centric Strategies:

    • At Pokémon, managed the Customer Service Department, delivering seamless email and phone support to improve customer satisfaction.

    • At Toys"R"Us, implemented innovative processes to streamline reverse logistics (RTW, RTV), enhancing the consumer return experience.

Cross-Functional Leadership and Collaboration

  • Coordinated with third-party partners and internal teams, such as Mercedes Distribution and MIS, to optimize fulfillment, shipment activities, and system designs.

  • Supervised a team of analysts and regularly updated the Executive Steering Committee at Toys"R"Us, ensuring alignment with corporate business objectives.

Project Management and Operational Efficiency

  • Spearheaded the Merchandise Transformation Sales & Inventory project at Toys"R"Us, bridging the gap between business needs and system capabilities.

  • Determined inbound sales forecasts forAmazon.com fulfillment centers, improving operational efficiency and forecasting accuracy.

Results in Numbers

  • 31% YOY Growth forPokemoncenter.com in 2007.

  • First-Year Profit Realized for Pokémon’s eCommerce business.

  • Optimized Inventory Systems at Toys"R"Us, aligning with corporate objectives and enhancing sales performance.

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